Why a 300-Year-Old Japanese Public Company Chose $SP — The Dawn of the “IP = Asset” Era

“Public Companies Buying Bitcoin”

This trend is no longer surprising.

But what if you heard that a Japanese public company with a 300-year history has incorporated an emerging IP token into its treasury assets?

In this article, we’ll explain the “Crypto Asset Treasury Business” announced by ASAHI EITO Holdings, listed on the Tokyo Stock Exchange Standard Market, its significance, and what it means for us.

What Happened? — A Historic Step

In 2025, ASAHI EITO Holdings (Securities Code: 5341) officially resolved to enter the crypto asset treasury business.

This company was founded in the 1700s and is a long-established Japanese enterprise with over 300 years of history.

The assets selected for management are ETH (Ethereum), SOL (Solana), and $SP (Smart Pocket).

What’s noteworthy here is the fact that not only major currencies like ETH and SOL were chosen, but also $SP, an emerging IP token.

This is an extremely unusual decision for a Japanese public company.

ASAHI EITO Holdings Homepage

https://www.asahieito-holdings.co.jp

Why $SP? — Three Selection Criteria

Let’s examine the reasons for selecting $SP from ASAHI EITO Holdings’ official announcement.

1. Design as a Real Demand Token

$SP is not merely a speculative target.

It aims to build a next-generation ecosystem that integrates “token economy × IP content × user rewards.”

In other words, it’s a “real demand token” where value is formed through actual user participation and IP expansion. This was a key evaluation point from a corporate perspective.

2. Compatibility with the “Manufacturing × Digital × Content” Strategy

ASAHI EITO Holdings is a manufacturing company with over 300 years of history.

The company’s new strategy of “Manufacturing × Digital × Content” aligns perfectly with the direction of the $SP ecosystem.

3. Potential for New Business Development Through IP Utilization

Various IPs exist within the $SP ecosystem.

Companies can consider content production, merchandise business, digital goods sales, and more utilizing these IPs.

In other words, $SP is both an “investment” and a “business partnership.”

Founder Yuda’s Comments Point to the Future

Smart Pocket founder Yuda (@yudacaptain) states:

“A Japanese public company with 300 years of history enters the crypto asset treasury business. In addition to ETH and SOL, they’ve decided to hold $SP. We’re entering an era where IP will be incorporated into corporate asset portfolios.”

Furthermore, his English message to the world contains even deeper intentions:

A world-first milestone has just been made. Until now, corporate treasuries have meant BTC / ETH. But, a publicly listed Japanese company — ASAHI EITO HOLDINGS — has officially adopted SP (Smart Pocket) as part of its treasury assets. This is far more than just another announcement.
・The world’s FIRST time a new IP-based token has been selected for a corporate treasury
・The birth of a completely new model: Blockchain × IP Culture × Public Corporations
・The moment the idea of “IP = an asset” became part of real corporate finance
$SP is no longer just a community token. It has now been recognized as a real, utility-driven corporate-level asset. This marks the beginning of the On-Chain IP era. The story starts here — and the world is about to move with it.

What is the “On-Chain IP Era”?

Until now, IP (intellectual property) such as anime and characters has been something to “consume.” However, by being placed on the blockchain (on-chain), IP evolves into “an asset that can be owned, managed, and whose value can be shared.”

“IP = Asset.”

This new common sense has been proven globally by actually appearing on a public company’s financial statements.

ASAHI EITO Holdings’ decision becomes a powerful signal to companies around the world.

“IP tokens are assets that can be placed on a company’s balance sheet.”

If this recognition spreads, we can envision a future where companies worldwide follow suit and massive capital flows into the IP token market. We are now witnessing the moment when this enormous tide is being born.

What This Means for Us — Why This Matters

“Corporate financial strategies have nothing to do with me.”

You might think so. But wait a moment.

Point 1: $SP’s Credibility Has Been Proven

Being adopted as a treasury asset by a public company means it has passed rigorous risk assessment.

$SP has moved up from a “community token” to “a corporate-recognized asset.”

Point 2: Tailwind for the Entire IP Token Market

This announcement is a major tailwind for the entire IP token market.

The track record of “adoption by a Japanese public company” becomes a reference point for other companies and investors as well.

Point 3: Advantage as an Ecosystem Participant

We are already participants in the $SP ecosystem.

With this announcement, it has been reaffirmed that the project we interact with daily is at the center of an area that the world is paying attention to.

Summary

• A 300-year-old Japanese public company enters the crypto asset treasury business
• In addition to ETH and SOL, they adopt $SP, an IP token
• The new common sense that “IP = Asset” is beginning to permeate the world of corporate finance

We are now witnessing a moment when history is being made.

Just as Bitcoin has been recognized as “digital gold,” the era when IP tokens are recognized as “digital assets” is arriving.

$SP is at the forefront of that. And so are we.

📢 Official Links 📢

Smart Pocket Official Site: https://smapocke.com/

Smart Pocket Official Discord: https://discord.com/invite/smartpocket

Smart Pocket Official X: https://x.com/smapocke

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